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Technology and Program Making Dialogue [Report from the Standards Vice President]

机译：技术与程序制定对话[标准副总裁报告]

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摘要

The overall challenge of media enterprises is to provide high-quality content for media consumption on every device at any time. High quality in this context means not only a good story but also high technical quality—adapted to the capabilities of the presentation device. Technical quality of content thus becomes an important factor of competition. It is often a painful process to learn that convergence between IT and traditional media technologies will only lead to increased efficiency (more programs at the same or less costs) if an organization conducts a significant change effort. In most cases, when the phrase is used, organizations have to change their “organizational DNA.” This includes managerial restructuring and a change of creative mind-sets (e.g., a journalist produces for radio, TV, and online). New business processes and workflows are then defined and supported by new technical architectures often comprised of several subsystems. Interoperability between these sub-systems is usually granted through standards—one of the core competences of SMPTE.
机译：媒体企业的总体挑战是随时在每台设备上提供高质量的内容以供媒体消费。在这种情况下，高品质不仅意味着好的故事，而且意味着高品质的技术-适应演示设备的功能。内容的技术质量因此成为竞争的重要因素。了解到IT与传统媒体技术之间的融合只会在组织进行重大变更工作的情况下才会提高效率（以相同或更少的成本提供更多的程序），这通常是一个痛苦的过程。在大多数情况下，使用该短语时，组织必须更改其“组织DNA”。这包括管理层的重组和创造性思维的改变（例如，新闻记者为广播，电视和在线制作）。然后，通常由几个子系统组成的新技术架构定义并支持新的业务流程和工作流。这些子系统之间的互操作性通常是通过标准授予的，而标准是SMPTE的核心能力之一。

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