This paper introduces the core concepts associated with the modern integration of the software systems used in media facilities. The principles of service-oriented architecture (SOA) and associated technologies are described in an introductory and accessible form. This paper also provides a tutorial on the basics of cloud technology. Public and private clouds, Software as a Service (SaaS), Platform as a Service (PaaS), and other related topics are covered. Advantages and disadvantages in taking a cloud-based approach is examined. The application of these technologies in the media industry is interlaced throughout the paper.
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