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Dr. Dieter Zetsche

机译:博士迪特尔·泽切

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Dr. Dieter Zetsche has been head of Daimler-Benz since 2005 and has seen a lot of changes at the company. We questioned him at the Frankfurt Auto Show about big changes at the top and the bottom ends of the Mercedes-Benz range. First off, will his company invest in Aston Martin? This has been speculated following its recently announced letter of intent to let Aston use AMG engines, electronics, and safety systems. He said no. "Aston Martin needs a technical partner. Its investor asked us. That's our plan. There's no takeover plan. We are not a collector of brands." OK, then, how else to fill the hole at the top of the Mercedes brand, specifically since Maybach's demise has left Stuttgart with no Rolls-Royce or Bentley competitor? Zetsche began his answer by addressing the large luxury-not super-luxury-class. "The new S-Class is the competitor in its segment. We see the future for Daimler in the top market based on the Mercedes S-Class. That's beyond the scope of the old S-Class. Sure, I'm not talking about prices of €500,000 [$667,000], but I do mean more than €250,000 [$334K]."
机译:Dieter Zetsche博士自2005年以来一直担任戴姆勒-奔驰(Daimler-Benz)的负责人,并见证了公司的许多变化。我们在法兰克福车展上向他询问了梅赛德斯-奔驰系列最高端和最低端的重大变化。首先,他的公司会投资于阿斯顿·马丁吗?据推测,这是在其最近宣布的允许阿斯顿使用AMG发动机,电子设备和安全系统的意向书之后进行的。他说不。 “阿斯顿·马丁需要技术合作伙伴。它的投资者问我们。那是我们的计划。没有收购计划。我们不是品牌收藏家。”好的,那么,还有其他方法如何填补梅赛德斯品牌顶部的空缺,特别是因为迈巴赫的去世使斯图加特没有劳斯莱斯或宾利的竞争对手? Zetsche的回答是针对大型豪华而非超豪华类。 “新的S级轿车是该领域的竞争者。我们认为戴姆勒将在基于梅赛德斯S级轿车的顶级市场中看到未来。这超出了旧S级轿车的范围。当然,我不是在谈论500,000欧元[$ 667,000]的价格,但我的意思确实是超过250,000欧元[$ 334K]。

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    《Motor Trend》 |2014年第1期|32-32|共1页
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    PaulHorrell;

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