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The structure of affection descriptors for social network game: case study of CityVille on facebook

机译：社交网络游戏情感描述子的结构：CityVille在Facebook上的案例研究

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摘要

The purpose of this study is to investigate the structure of affection descriptors in order to understand users' affection revealed in social network games (SNGs) such as City Ville, Farmville, and Cafe World based on the Facebook platform. Literature relating to the affection was studied, and affection descriptors shown in SNG were selected. Six experts reviewed whether 208 words collected from the literature related to affection and a simple psychological experiment such as a free-association test were suitable for an affection descriptor. One hundred twenty users re-tested 46 affection descriptor candidates derived from the expert review. Ultimately, 25 high-scoring affection descriptor candidates were found. The relationship and framework among affection descriptors were examined using a controlled-association test administered to the 25 high-scoring affection descriptor candidates. The result of this research revealed that 19 representative affection descriptors were derived: elegant, peculiar, novel, interest, clean, confused, excited, complex, degage, upright, prominent, functional, beauty, tiny, elementary, short, modern, useful, and simple. This study suggests directions for practical production and essential design guidelines for SNG.
机译：这项研究的目的是调查情感描述符的结构，以便了解在基于Facebook平台的City Ville，Farmville和Cafe World等社交网络游戏（SNG）中显示的用户情感。研究了与情感有关的文献，并选择了SNG中显示的情感描述符。六位专家回顾了从文献中收集到的与情感有关的208个单词以及诸如自由联想测验之类的简单心理实验是否适合情感描述。一百二十个用户重新测试了来自专家点评的46个情感描述候选词。最终，找到了25个高分的情感描述候选者。使用对25个高分情感描述词候选者进行的控制关联测试，检查情感描述词之间的关系和框架。这项研究的结果表明，得出了19个代表性的情感描述语：优雅，奇特，新颖，兴趣，干净，困惑，激动，复杂，脱格，挺拔，突出，功能，美丽，微小，基本，简短，现代，有用，和简单。这项研究为SNG的实际生产和基本设计指南提供了指导。

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