Can you persuade an eminent scientist to start blogging? As reported at the Science Blogging 2008 conference in London on 30 August, not many senior scientists have a blog, despite the usefulness of this communication tool for education and outreach. To help scientific blogging gain momentum, Nature Network is coordinating a challenge to increase the number of senior scientists who write online. Points will be awarded for the seniority and reputation of the blogger, their previous lack of experience with blogging, the quality and quantity of posts, the blog's relevance to science and its demonstrable positive impact.
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