NEC to Launch New Brand Strategy & Campaign 'Get Personal' To Expand Mobile Business in China

首页> 外文期刊>NEC Journal of Advanced Technology >NEC to Launch New Brand Strategy & Campaign 'Get Personal' To Expand Mobile Business in China

【24h】

NEC to Launch New Brand Strategy & Campaign 'Get Personal' To Expand Mobile Business in China

机译：NEC将启动新的品牌战略和“招募个人”活动，以在中国扩展移动业务

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

On August 24, 2004, NEC announced that NEC Telecommunications (China), a new company and a business entity established in May 2004 to actively pursue mobile solution business in China, introduced a new branding strategy "Get Personal," which is in line with NEC's global corporate statement "Empowered by Innovation," to further expand its mobile business in China. Along with the campaign, NEC reveals its new strategy to enter into the wider-range product market segment to appeal to a various consumers in China. With the new and specific target market segmentation, NEC will further launch products answering to the requirements from every customer of each segment. The three new series N109, N100 and N110 with seven color variations are one of the key products for the new strategy.

机译：NEC于2004年8月24日宣布，NEC Telecommunications（China）是一家新公司，并于2004年5月成立，致力于在中国积极从事移动解决方案业务。该公司推出了一种新的品牌战略“ Get Personal”，该战略与NEC的全球公司声明“以创新为动力”，以进一步扩大其在中国的移动业务。在此次活动的同时，NEC展示了其进入更广泛产品市场领域的新战略，以吸引中国的各种消费者。通过新的特定目标市场细分，NEC将进一步推出满足每个细分市场每个客户要求的产品。具有三个颜色变化的三个新系列N109，N100和N110是该新策略的关键产品之一。

著录项

来源
《NEC Journal of Advanced Technology》 |2004年第4期|p.369|共1页
作者

展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类通信;一般工业技术;
关键词

相似文献

外文文献
中文文献
专利

1. NEC to Launch New Brand Strategy & Campaign 'Get Personal' To Expand Mobile Business in China [J] . NEC Journal of Advanced Technology . 2004,第4期

机译：NEC发起新的品牌战略和“招募个人”活动，以在中国扩展移动业务
2. ZTE Base Station Market Shares Climb to World's Top 4 Position/ZTE Continues Its Ambitious Strategy for the French Mobile phone Market by Launching Two Handsets Under Its Own Brand with Bouygues Télécom [J] . 中兴通讯技术（英文版） . 2010,第002期
3. ZTE Continues Its Ambitious Strategy for the French Mobile Phone Market by Launching Two Handsets Under Its Own Brand with Bouygues Télécom [J] . 无中兴通讯技术：英文版 . 2010,第002期

机译：中兴通讯通过与BouyguesTélécom推出自己品牌的两个手机，继续其针对法国手机市场的雄心勃勃的战略
4. From the Difference of Marketing Strategy to See the Competition Between China Self-owned Automobile Brand and Joint Venture Brand: Take the Case of Anhui Chery and Shanghai Volkswagen [C] . Hongbo Tu, Gaojun Han, Wei Xie ITIE 2010;International conference on information technology and industrial engineering . 2010

机译：从营销策略差异看中国自主汽车品牌与合资品牌之间的竞争-以安徽奇瑞和上海大众为例
5. Personal versus nonpersonal sources of brand information: An examination of their influence on brand equity in a business-to-business market. [D] . Fraser, James W. 2003

机译：品牌信息的个人或非个人来源：检查它们对企业对企业市场中品牌资产的影响。
6. ‘Mobile men with money’: the socio-cultural and politico-economic context of ‘high-risk’ behaviour among wealthy businessmen and government officials in urban China [O] . ELANAH URETSKY -1

机译：有钱人：中国城市富商和政府官员中高风险行为的社会文化和政治经济背景
7. Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand [O] . Vallaster, Christine, Lindgreen, Adam 2011

机译：企业品牌战略的形成：品牌参与者和企业对企业品牌的情境

NEC to Launch New Brand Strategy & Campaign 'Get Personal' To Expand Mobile Business in China

摘要

著录项

相似文献

相关主题

期刊订阅