Everyone's widget'ing, writing, reselling and generally working though challenging times alongside the rest of the global market. While conversion can help you grow your income, so can being relevant and accessible to both new and existing markets. Ecommerce has always been a difficult environment in which to drive an accessibility agenda, but many new offerings and content management systems can help both the user and retailer. Better markup and metadata for products and pages, combined with better process design, benefits users accessing the site through various screen-reading or other aids. At the same time, the changes are likely to boost your SEO and ranking. The double good news, then, is more reach into your audience and more chance everyone can find your products.
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