Signalling cost with investment in compatibility

Mikko Mustonen

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Signalling cost with investment in compatibility

机译：通过兼容性投资体现成本

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When buyers value products in terms of the expected compatibility between the current and the new vintage, firms can invest strategically in R&D to control for the switching costs. Open announcements of R&D budgets transmit information. The announcements determine the buyers' beliefs of the compatibility. As only an efficient firm finds it optimal to have a large R&D-budget, a firm can signal its unit cost. The likely outcome is a unique separating equilibrium if the marginal cost of R&D is low but the uncertainty over the rival's unit cost large. With high R&D cost, the dominating motive is to affect the rival's cost belief.

机译：当购买者根据当前年份和新年份之间的预期兼容性来评估产品时，公司可以对R＆D进行战略性投资以控制转换成本。研发预算的公开公告传递信息。公告确定了购买者对兼容性的信念。由于只有一家有效率的公司发现拥有大量研发预算是最佳选择，所以公司可以发出单位成本的信号。如果研发的边际成本较低，但竞争对手单位成本的不确定性较大，则可能的结果是独特的分离均衡。研发成本高昂，其主要动机是影响竞争对手的成本观念。

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来源
《Netnomics》 |2005年第1期|p.39-57|共19页
作者
Mikko Mustonen;
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作者单位

Department of Economics, Helsinki School of Economics, P.O. Box 1210, FI-00101, Helsinki, Finland;

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原文格式 PDF
正文语种 eng
中图分类 f;
关键词
vertical compatibility; RD; cost signalling;

机译：纵向兼容性研发成本信号;

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1. Economic evaluation and cost-effectiveness thresholds: signals to firms and implications for R & D investment and innovation. [J] . PharmacoEconomics . 2009,第10期

机译：经济评估和成本效益阈值：向企业发出的信号以及对研发投资和创新的影响。
2. Cost shift signals changes in energy investment use [J] . Harry W.Parker Oil and Gas Journal . 2008,第29期

机译：成本变动标志着能源投资使用的变化
3. Welfare Effects of Foreign Direct Investment: Cost Saving vs. Signaling [J] . Arijit Mukherjee, Udo Broll Journal of Economics . 2007,第1期

机译：外商直接投资的福利效应：节约成本与信号传递
4. A low cost, fully signal conditioned pressure sensor microsystem with excellent media compatibility [C] . Roy Grelland, Henrik Jakobsen, Bent Liverod Advanced microsystems for automotive applications 99 . 1999

机译：低成本，完全信号调节的压力传感器微系统，具有出色的介质兼容性
5. Essays on Two-sided Market: Compatibility and Switching Costs [D] . Kim, A Ram. 2017

机译：双面市场论文集：兼容性和转换成本
6. Effects of Housing System on Dairy Heifer Replacement Cost From Birth to Calving: Evaluating Costs of Confinement Dry-Lot and Pasture-Based Systems and Their Impact on Total Rearing Investment [O] . Anna Hawkins, K. H. Burdine, D. M. Amaral-Phillips, 2020

机译：住房系统对乳制品替换成本从出生到产犊的影响：禁闭干批基于牧场的系统成本及其对总养育投资的影响
7. Policy Reform, Adjustment Costs, and Investment- with Activity of Local Investors As a Signal [O] . Omotunde E. G. Johnson 1997

机译：政策改革，调整成本和投资 - 当地投资者的活动作为信号

Signalling cost with investment in compatibility

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