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Getting Personal

机译:变得个性化

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Technology has never seemed quite as personal as it does in 2007. From smart phones to iPods to the child-taming DVD players in the backseats of our mini-vans, personal technology has recently become an integral part of our lives. Laurie Rowell's cover story, "Gadget Crazy!" takes a clear-eyed look at our current technological obsessions and the unknown places they may be taking us.rnOur fixation on gadgetry boils over in regular but unpredictable ways. As we go to press, Apple has just announced it will give away $100 gift certificates to its angry early adopters, those who purchased an iPhone-the company's top-of-the-line gadget-during its initial sales phase, before the price dropped by 33 percent two months after its introduction. But if you look at the many blogs and forums devoted to the subject, you'll find very few people who disagree with the price cut or the reasoning behind it (as detailed in an open letter from Steve Jobs). No, this is personal.
机译:技术从未像2007年那样具有如此个性化。从智能手机到iPod,再到微型面包车后座中育儿的DVD播放器,个性化技术最近已成为我们生活中不可或缺的一部分。劳里·罗威尔(Laurie Rowell)的封面故事“疯狂的小工具!”对我们当前对技术的痴迷以及它们可能带给我们的未知领域一清二楚。我们对小工具的关注以固定但无法预测的方式结束。在我们付印之时,苹果公司刚刚宣布,将向愤怒的早期采用者赠送100美元的礼券,这些早期购买者在价格下降之前就购买了iPhone(该公司的顶级产品)在其初始销售阶段。推出两个月后减少了33%。但是,如果您查看许多专门讨论该主题的博客和论坛,就会发现很少有人不同意降价或其背后的原因(如史蒂夫·乔布斯(Steve Jobs)的公开信中所详述)。不,这是个人的。

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