Premiere name change gains mixed response

Julia Glotz

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Premiere name change gains mixed response

机译：首映名称更改获得喜忧参半

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Equity analysts were this week divided on whether News Corporation's decision to rebrand German pay-television operator Premiere as Sky was a positive move that would help create a much-needed turnaround in the fortunes of the company.rnPremiere, in which News Corp owns a 30.5% share, will start operating as Sky Deutschland in July and use the brand "Sky" to market its services to consumers.

机译：股票分析师本周对新闻集团将德国付费电视运营商Premiere重命名为Sky的决定是否是积极举措，是否有助于在该公司的命运中实现急需的转变做出了积极的决定。新闻集团拥有30.5％的股份。％的股份，将从7月起以德国天空航空公司（Sky Deutschland）的名义运营，并使用“天空”品牌向消费者推销其服务。

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《New media markets》 |2009年第18期|5-5|共1页
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Julia Glotz;
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Premiere name change gains mixed response

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