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Premiere gears up for HDTV push after slow start

机译：慢速启动后，Premiere加速HDTV的推送

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Premiere, the German pay-television operator, is planning new measures to boost subscriptions to high-definition television, after expressing disappointment at take-up of the service. Michael Bornicke, the company's chief financial officer, said that the company had acquired about 40,000 high-definition subscribers since its commercial launch in January. "It seems low because it is low," he said. "We would like to see higher figures, but we are still sticking to our target of 500,000 by mid-2008." Speaking at the recent IBC trade show in Amsterdam, he explained that consumers had been deterred because it was too complicated to migrate to high definition. Premiere is planning to tackle that problem for the pre-Christmas sales rush.
机译：德国付费电视运营商Premiere在对使用该服务表示失望之后，正在计划采取新措施来增加高清电视的订阅量。该公司首席财务官迈克尔·博尼克（Michael Bornicke）表示，自1月份投入商业运营以来，该公司已收购了约40,000个高清订户。他说：“这似乎很低，因为它很低。” “我们希望看到更高的数字，但我们仍然坚持到2008年中期达到50万辆的目标。”在最近的阿姆斯特丹IBC贸易展览会上，他解释说，消费者之所以受阻，是因为它太复杂了，无法移植到高清。 Premiere计划在圣诞节前的销售热潮中解决该问题。

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