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BSkyB plans IPTV in 2007 as new strategy takes shape

机译：随着新战略的形成，BSkyB计划在2007年推出IPTV

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摘要

BSkyB's acquisition of Easynet will see the pay-television broadcaster launch a full-blown internet-protocol television (IPTV) in 2007. The service will be totally separate from its satellite offer, enabling BSkyB to target the two million or so homes that cannot take a satellite dish. But BSkyB is not yet ready to give up on the technology that has served it so well. James Murdoch, the company's chief executive last week stressed that the target of reaching 10 million subscribers by the end of the decade was still achievable with satellite. Analysts were mostly supportive of BSkyB's internet strategy, even though it was seen in some quarters as a sharp u-turn from the "storage trumps bandwidth" message from the early days of Murdoch's tenure.
机译：BSkyB对Easynet的收购将使付费电视广播公司在2007年推出成熟的互联网协议电视（IPTV）。这项服务将与卫星广播完全分开，使BSkyB能够瞄准200万左右无法租用的房屋卫星天线。但是BSkyB尚未准备放弃为其提供如此出色服务的技术。该公司首席执行官詹姆斯·默多克（James Murdoch）上周强调，通过卫星仍可实现到本十年末达到1000万订户的目标。分析师大多支持BSkyB的互联网策略，尽管在某些方面将其视为默多克任职初期“存储胜过带宽”信息的急剧转变。

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