We need transparency over dark social ads

Matt Reynolds

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We need transparency over dark social ads

机译：我们需要对深色社交广告保持透明

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A shadowy battle is being fought in the Facebook feeds of UK voters. Political parties are using the online gianf s wealth of data on its users to send precisely targeted adverts that they hope will swing this week's general election. But there is little clarity about what the ads are saying.

机译：英国选民的Facebook提要正在进行一场阴暗的战斗。政党正在利用在线用户的大量数据发送精确针对性的广告，他们希望这些广告能在本周的大选中举行。但是，关于广告所说的内容并不清楚。

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来源
《New scientist》 |2017年第3129期|25-25|共1页
作者
Matt Reynolds;
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收录信息美国《科学引文索引》(SCI);美国《化学文摘》(CA);
原文格式 PDF
正文语种 eng
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We need transparency over dark social ads

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