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OPTIMIZING PRODUCTION OF NEW LAMINATED FABRICS

机译：优化新层压纤维的生产

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Nonstop innovation--this is, in a few words, the not-so-secret formula of long-lasting success for almost every industry positioned in a free market. This becomes even more true as markets mature and evolve to a more competitive scene. Today, the nonwovens market has definitely reached this mature position, getting very competitive and becoming more and more global. As a result, only competitive, flexible and innovative companies are succeeding and, most importantly, hope to keep succeeding. The product life cycle has been getting shorter, resulting in the need to create new products and processes faster. But new products have to be innovative and incorporate a competitive advantage for the customer. If there's no competitive advantage, there's no value and no valuable innovation. Marketing orientation is no longer a success strategy if it is not integrated into a larger concept which we can define as a manufacturing/marketing orientation or simply an "innovation orientation."
机译：不间断的创新-简而言之，这是几乎每个定位在自由市场上的行业都无法持久成功的秘密秘诀。随着市场成熟并发展到更具竞争力的场景，这一点变得更加真实。如今，非织造布市场绝对已经达到了这个成熟的地位，变得非常有竞争力，并且越来越全球化。结果，只有竞争，灵活和创新的公司才能成功，最重要的是，希望继续保持成功。产品生命周期越来越短，因此需要更快地创建新产品和过程。但是新产品必须具有创新性，并为客户提供竞争优势。如果没有竞争优势，就没有价值，也就没有有价值的创新。如果没有将营销导向整合到一个更大的概念中，那么该营销导向将不再是成功的策略，我们可以将其定义为制造/营销导向，也可以简单地定义为“创新导向”。

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