Competitive outreach in the 21st century: Why we need conservationn marketing

著录项

• 来源
  《Ocean & coastal management》 |2015年第10期|41-48|共8页
• 作者

  Wright Andrew J.; Verissimo Diogo; Pilfold Kathleen; Parsons E. C. M.; Jefferson Rebecca; Koldewey Heather; Llewellyn Fiona; McKinley Emma; Cousins Jenny; Ventre Kimberly;

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• 作者单位

  Natl Off, Dept Conservat, Marine Species & Threats, Wellington 6011, New Zealand.;

  Rare, Arlington, VA 22201 USA.;

  George Mason Univ, Dept Environm Sci & Policy, Fairfax, VA 22030 USA.;

  Royal Soc Protect Birds, RSPB Ctr Conservat Sci, Sandy SG19 2DL, Beds, England.;

  Zool Soc London, London NW1 4RY, England.;

  Zool Soc London, Marine Reserves Coalit, London NW1 4RY, England.;

  Univ Chichester, Sch Business, Bognor Regis PO21 1HR, W Sussex, England.;

  Earthwatch Inst, Oxford OX2 7DE, England.;

  Impact Producer Brand Consultant, San Francisco, CA 94110 USA.;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Conservation marketing; Outreach; Brand; Flagship species; Consumer decision journey;

  机译：保护性营销;外展;品牌;旗舰品种;消费者决策旅程;