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首页> 外文期刊>Ocean & coastal management >Cruise passengers' experience embarking in a Caribbean home port. The case study of Cartagena de Indias
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Cruise passengers' experience embarking in a Caribbean home port. The case study of Cartagena de Indias

机译：邮轮乘客在加勒比海母港上船的经历。卡塔赫纳印度的案例研究

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摘要

The success of the port of Cartagena de Indias, the city with the most extensive fortifications in South America, has rewarded the efforts made by the national Government and the private sector to bring the major cruise companies back to Colombia. This study aims to expand cruise tourism research by analyzing cruisers' experience and the economic impact of cruise tourism in the specific case of a home port destination. Survey data were collected from 402 passengers that embarked in Cartagena de Indias during the 2009-2010 season. A factor-cluster analysis was developed to segment cruisers and identify the factors that influence their perception and expenditure pattern. Three clusters were obtained, reflecting the differences in length of stay at the destination: passengers in transit long and short stay passengers. Although the total impact for a homeport is expected to be higher than that for a port of call, in this study the evidence shows that most passengers in Cartagena stay for a short period of time before embarking and their contribution to the local economy is fairly negligible. Findings from an OLS and a censured-Tobit analysis on the same data highlight that first time cruisers, with a high education level and belonging to the "long stay" cluster, have a higher than average spending capacity. The findings have several policy, marketing and management implications.
机译：南美洲防御工事最广泛的城市卡塔赫纳－德印度斯港口的成功，奖励了国家政府和私营部门为将主要邮轮公司带回哥伦比亚所做的努力。本研究旨在通过分析巡洋舰的经验以及在本国港口目的地的特定情况下巡游旅游的经济影响来扩展邮轮旅游研究。调查数据是从2009-2010赛季在印度卡塔赫纳（Cartagena de Indias）出发的402位乘客收集的。进行了因子聚类分析以对巡洋舰进行细分，并确定影响其感知和支出方式的因素。获得了三个集群，反映了目的地停留时间的差异：过境旅客和长期停留旅客。尽管预计对本国港口的总体影响将大于对停靠港的影响，但在这项研究中，证据表明，卡塔赫纳的大多数乘客在出发前停留了很短的时间，并且他们对当地经济的贡献可忽略不计。来自OLS的结果和对相同数据进行的被责难性比特分析表明，受教育程度较高且属于“长期逗留”集群的首次巡洋舰的消费能力高于平均水平。研究结果具有若干政策，营销和管理意义。

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  • 来源
    《Ocean & coastal management》 |2012年第1期|p.135-145|共11页
  • 作者

    Juan Gabriel Brida; Manuela Pulina; Eugenia Riano; Sandra Zapata-Aguirre;

  • 作者单位

    Economics Faculty (TOMTE), Free University of Bolzano, Italy;

    Economics Faculty (DEIR) and CRENoS, University of Sassari, Italy;

    Economics Faculty (TOMTE), Free University of Bolzano, Italy, Institute de Estadistica, Facultad de Ciencias Econdmicas y Administracidn, Universidad de la Reptiblica, Uruguay;

    Economics Faculty (TOMTE), Free University of Bolzano, Italy,Escuela de Turismo-Colegio Mayor de Antioquia, Colombia;

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