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Beach tourists; what factors satisfy them and drive them to return

机译：海滩游客；什么因素使他们满意并促使他们返回

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摘要

Of all the forms of tourism, visiting a beach is one of the most popular. The objective of this study was to determine whether satisfaction levels of beach visitors could be predicted using a hierarchical linear regression. This research drew on 1451 complete surveys conducted at rural and urban beaches across Ontario, Canada. Using a hierarchical multivariate regression, a model for predicting overall beachgoer satisfaction was developed. The model is able to predict 24.2% of variance in overall beachgoer satisfaction levels. While visitor demographics and beach demographics account for 2.8% of the explanatory power, the greatest explanation of variance comes from the perceptual measures (21.4%) - satisfaction with facilities and beach. Utilizing these findings, destination management operations will be able to better manage their visitors' overall satisfaction levels, negative impacts such as overtourism, and increase their likelihood to revisit.
机译：在所有形式的旅游中，前往海滩是最受欢迎的旅游之一。这项研究的目的是确定是否可以使用分层线性回归来预测海滩游客的满意度。这项研究基于在加拿大安大略省农村和城市海滩进行的1451个完整调查。使用分层多元回归，建立了一个预测整体泳客满意度的模型。该模型能够预测总体泳客满意度的24.2％差异。访客人口和海滩人口占解释力的2.8％，而差异的最大解释则来自于感知度（21.4％）-对设施和海滩的满意度。利用这些发现，目的地管理部门将能够更好地管理其访客的整体满意度，过度旅游等负面影响，并增加他们再次访问的可能性。

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