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Visuals as a method of coastal environmental communication

机译：视觉似乎是沿海环境沟通的方法

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摘要

This study explores the influence of visual imagery on individuals' perception of complex scientific information on coastal land loss. It investigates how mass media channels use visual frames to convey an environmental issue's outcomes and how these frames might influence perceptions of issue urgency and issue importance. The primary message frames explored in this study were gain/loss frames and temporal context. A content analysis was conducted to collect online images of coastal land loss in Louisiana and the potential message frames used to communicate this issue's outcomes to the public were identified for each image and coded. Focus group discussions were then used to evaluate the effectiveness of these message frames. Results suggest that visual cues can shape public understanding of coastal change and its risk to coastal communities. Particularly, images that refer to future environmental conditions (temporal context) are more likely to convey the urgency and importance of an issue. Images that emphasize environmental and economic losses may be more engaging to an audience, however these types of images may also reduce motivation to mitigate losses. Willingness to support environmental solutions appears to be a result of public's ability to visualize short-term goals and successes. Best practices for coastal managers to produce and deliver environmental imagery are discussed.
机译：本研究探讨了视觉图像对个人对沿海地损失复杂科学信息的看法的影响。它调查了大众媒体渠道如何使用视觉框架来传达环境问题的结果以及这些帧如何影响对问题紧迫性和问题重要性的看法。本研究中探讨的主要消息帧是增益/损失帧和时间上下文。进行了内容分析，以收集路易斯安那州沿海地区沿海损失的在线图像，为每个图像进行识别用于将此问题传达到公众的潜在消息框架。然后使用焦点组讨论来评估这些消息帧的有效性。结果表明，视觉提示可以塑造对沿海变革的公众了解及其对沿海社区的风险。特别地，指责未来环境条件（时间上下文）的图像更有可能能够传达问题的紧迫性和重要性。强调环境和经济损失的图像可能更加接触受众，但是这些类型的图像也可能降低减轻损失的动力。支持环境解决方案的意愿似乎是公众可视化短期目标和成功的能力。讨论了沿海管理人员生产和提供环境图像的最佳实践。

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