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Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability

机译：在线政治犯罪率对党派态度的影响：问题的作用，道德认同和责任责任

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Purpose The study investigates the effect of an uncivil comment made by a party representative on social media and tests whether it can lead to a change in observers' attitude toward the party. Design/methodology/approach Data are collected from 196 respondents using a scenario-based survey. Proposed model is tested using partial least square structural equation modeling (PLS-SEM). Findings It is found that individual's moral identity and issue involvement influence perceived civility of the online post, which in turn affects attitude toward the party as well as the individual. It is observed that for high partisans, effect of perceived civility on attitude toward the party is stronger compared to low partisans. Party's lack of responsiveness to address the uncivil comment from its representative increases party's incivility accountability and lowers the partisan attitude toward the party. Originality/value The study presents a novel understanding of how political party representatives can influence the image of the party by engaging in an uncivil discourse on social media. Results support that strong partisan would react more unfavorably indicating that loyalty toward the party cannot be taken for granted. Peer review The peer review history for this article is available at:
机译：目的该研究调查了缔约方代表对社交媒体作出的未经核查评论的影响，并考验是否可以导致观察员对党的态度的变化。使用基于场景的调查，从196名受访者收集了设计/方法/方法数据。使用局部最小二乘结构方程建模（PLS-SEM）测试所提出的模型。调查结果发现，个人的道德身份和问题受累影响在线邮政的文明，这反过来影响对聚会的态度以及个人。据观察，对于高偏见，与低偏见者相比，对党对党的态度的影响更强。党因缺乏响应而在其代表中解决未经通知评论提高了党的逍遥责任，并降低了对党的宗派的态度。原创性/价值本研究提出了对政党代表如何通过参与社交媒体的未经通知话语来影响党的形象的新颖。结果支持强大的党派将反应更加不利，表明对党的忠诚不能被视为理所当然。同行审查本文的对等审查历史记录可在：

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