Ticking away the moments: Timing regularity helps to better predict customer activity

Michael Platzer; Thomas Reutterer

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Ticking away the moments: Timing regularity helps to better predict customer activity

机译：把握时机：定时规律有助于更好地预测客户活动

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摘要

Purpose: To propose a metric-based approach to extend the recency-frequency framework, with a measure to capture dumpiness in timing patterns, and demonstrate its usefulness for predicting customer value.

机译：目的：提出一种基于度量的方法来扩展新近度频率框架，并采取措施捕获时序模式中的重复性，并证明其对预测客户价值的有用性。

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来源
《Operations Research》 |2017年第6期|485-488|共4页
作者
Michael Platzer; Thomas Reutterer;
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作者单位

Department of Marketing, WU Vienna University of Economics and Business, A-1020 Vienna, Austria;

Department of Marketing, WU Vienna University of Economics and Business, A-1020 Vienna, Austria;

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正文语种 eng
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3. Leveraging purchase regularity for predicting customer behavior the easy way [J] . Reutterer Thomas, Platzer Michael, Schroeder Nadine International Journal of Research in Marketing . 2021,第1期

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4. The Clock is Still Ticking: Timing Attacks in the Modern Web [C] . Tom Van Goethem, Wouter Joosen, Nick Nikiforakis ACM SIGSAC Conference on Computer and Communications Security . 2015

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Ticking away the moments: Timing regularity helps to better predict customer activity

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