Asymmetric new product development alliances: Win-win or Win-lose partnerships?

K. Kalaignanam; V. Shankar; R. Varadarajan

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Asymmetric new product development alliances: Win-win or Win-lose partnerships?

机译：不对称的新产品开发联盟：双赢或双输的伙伴关系？

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A detailed account on the development and empirical testing of a model of short term changes in share-holder values of larger and smaller firms involved in NPD alliances is given, using the event study methodology on data covering 167 asymmetric alliances in the IT and communications industries. The study examines the alliance, firms and partner characteristics as potential determinants of the changes in share-holder values resulting from the NPD alliances. Major benefits and limitations for the larger and smaller firms entering into the contracts are also highlighted.

机译：使用涉及IT和通信行业167个不对称联盟的数据的事件研究方法，详细介绍了参与NPD联盟的大小型企业的短期价值变动模型的开发和经验检验。。该研究考察了联盟，公司和合作伙伴的特征，这些特征是NPD联盟导致的股东价值变化的潜在决定因素。还强调了大型和小型企业签订合同的主要好处和局限性。

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《Operations Research》 |2009年第3期|193-195|共3页
作者
K. Kalaignanam; V. Shankar; R. Varadarajan;
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Department of Marketing, Texas A&M University, 4112, TAMU, College Station, Texas 77843;

Department of Marketing, Texas A&M University, 4112, TAMU, College Station, Texas 77843;

Department of Marketing, Texas A&M University, 4112, TAMU, College Station, Texas 77843;

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Asymmetric new product development alliances: Win-win or Win-lose partnerships?

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