There's the old marketing joke, "I used to be a salesman, but I got tired of receiving the same three orders: get out, stay out, and don't come back," For new professors, industry scientists and engineers, and government employees, marketing your research is a difficult, time-consuming, frustrating, and thankless exercise. Unless you work for a resource sponsor such as the National Science Foundation, the Office of Naval Research, or the National Institutes of Health, chances are good that you will have to market yourself. In addition, your success as a new professor or new industry/government employee may depend on the amount of research funding or product development funding that you secure. In most universities, tenure decisions are heavily weighted on publications and research funding. I have always thought that a required course in science and engineering curriculum should be how to market ideas and secure funding to pursue those ideas.
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