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首页> 外文期刊>Organization: The Critical Journal of Organization, Theory and Society >How digital fantasy work induces organizational ideal reversal? Long-term conditioning and enactment of digital transformation fantasies at a large alternative bank (1963-2019)
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How digital fantasy work induces organizational ideal reversal? Long-term conditioning and enactment of digital transformation fantasies at a large alternative bank (1963-2019)

机译：数字幻想工作如何诱导组织理想的逆转？在一个大型替代银行（1963-2019）的长期调理和制定数字转型幻想

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Digitalization, that is, organizational renewal through new information and communication technologies, has long been invested with a fantasmic logic of affording alternative organizational ideals – democratic and not-for-profit rather than hierarchical and for-profit. Responding to calls to study the darker side of Silicon Valley inspired utopia, this paper investigates how and when organizational work on digitalization fantasies undermines organizational ideal renewal. In particular, this paper draws on the extended case of Alternative Bank (1963–2019) to shed light on how the long-term co-evolution of fantasy sublogics and power types in successive digital transformation projects induces organizational ideal reversal. I provide a theoretical model of how organizational ideal reversal comes about through the co-evolutionary conditioning of ‘have your cake and eat it’ affordances, mimetic neglect of real ethical affordances, and structural transgression of the ideal in the name of market and technical discipline. Ideal reversal occurs through consecutive phases of unwitting ideal transgression, followed by increasingly cynical and instrumentalizing transgression, and finally a cathartic moment of liberating ideal reversal. I advance several theoretical propositions on how digital fantasy work induces organizational ideal reversal, situating the dark side of fantasy work within a larger societal critique.
机译：数字化，即通过新的信息和通信技术进行组织续订，长期以来一直投入了旨在提供替代组织理想的幻想逻辑 - 民主和不营利，而不是分层和营利。响应呼叫研究硅谷的较暗一侧灵感乌托邦，本文调查了如何以及当幻想的组织工作如何以及当幻想造型破坏组织理想的更新。特别是，本文涉及替代银行（1963-2019）的延长案例，以阐明幻想子义和电力类型在连续的数字转型项目中的长期共同演进如何诱导组织理想的逆转。我提供了一个由“拥有蛋糕的共同进化调节”的组织理想逆转的理论模型，“拥有你的蛋糕并吃它”的能力，模仿忽视了真正的道德照会，以及以市场和技术学科的名义的理想的结构侵犯。理想的逆转发生在连续的阶段的不知不觉迁移的阶段，随后是越来越愤世嫉俗的愤世嫉俗和诊断的违规，最后是解放理想逆转的泻药。我提出了几种关于数字幻想工作如何诱导组织理想逆转的理论命题，这种幻想在更大的社会批评中的幻想工作的黑暗面。

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