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The relationship between press release and newspaper coverage of tobacco-related issues in South Korea

机译：韩国新闻稿与报纸报道烟草相关问题之间的关系

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摘要

This study investigates an association between press release and news media response on tobacco-related issues in South Korea. We retrieved 231 tobacco-related newspaper articles from all major dailies throughout the year 2005. In total, 37 press releases on tobacco-related issues and policies published by the Korea Ministry of Health and Welfare were obtained from the Ministry website. Content analysis and appropriate statistical tests were performed. Results from our content analysis suggest that producing more press releases on tobacco-related issues may result in a greater volume of newspaper articles, and that a press release on a new topical issue may effect more intense media coverage. Findings also show that when Korean newspaper articles overall held less favorable views of tobacco-related policies and programs in 2005, taxation was the most frequent theme with a non-positive opinion. Findings from our multivariate logistic regression models imply that a newspaper article with a source press release-especially about a new topical issue-is more likely than an article without a source press release to discuss tobacco-related issues more positively. Our findings suggest that a press release may serve as an effective media strategy for reaching out to the public by disseminating tobacco-control efforts and policies.
机译：这项研究调查了韩国的新闻发布与新闻媒体对烟草相关问题的回应之间的关联。在2005年全年，我们从所有主要日报中检索了231篇与烟草有关的报纸文章。总共，从韩国卫生和福利部网站获得了37篇有关烟草相关问题和政策的新闻稿。进行了内容分析和适当的统计检验。我们的内容分析结果表明，就烟草相关问题制作更多的新闻稿可能会导致报纸文章的数量增加，而有关新话题的新闻稿可能会影响媒体的报道。调查结果还显示，2005年韩国报纸上的文章总体上对与烟草有关的政策和计划的看法较差时，税收是最常见的主题，带有非肯定性意见。从我们的多元逻辑回归模型中得出的结论表明，与没有原始消息的报道相比，有原始消息的报纸文章比没有原始新闻的文章更积极地讨论与烟草有关的问题。我们的发现表明，新闻稿可以通过传播烟草控制措施和政策，作为一种有效的媒体策略，向公众进行宣传。

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  • 来源
    《Promotion & education》 |2019年第2期|51-60102|共11页
  • 作者

    Cho Kyung Sook; Yoon Jangho;

  • 作者单位

    OECD Korea Policy Ctr, Hlth & Social Policy Programme, 5F Anguk Bldg,33 Yulgok Ro, Seoul 03061, South Korea|Minist Hlth & Welf, Sejong, South Korea;

    Oregon State Univ, Coll Publ Hlth & Human Sci, Sch Social & Behav Hlth Sci, Hlth Management & Policy Program, Corvallis, OR 97331 USA|Oregon State Univ, Coll Publ Hlth & Human Sci, Ctr Global Hlth, Corvallis, OR 97331 USA;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 关键词

    tobacco control; press release; news coverage; newspaper; smoking;

    机译：烟草控制;新闻发布;新闻报道;报纸;吸烟;

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