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首页> 外文期刊>Oryx >Evaluating the effectiveness of a public awareness campaign as a conservation intervention: the saiga antelope Saiga tatarica in Kalmykia, Russia
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Evaluating the effectiveness of a public awareness campaign as a conservation intervention: the saiga antelope Saiga tatarica in Kalmykia, Russia

机译：评估公众意识运动作为一项保护干预措施的有效性：俄罗斯卡尔梅克的赛加羚羊Saiga tatarica

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摘要

We carried out an in-depth analysis of a media campaign designed to raise awareness of the ecology and conservation of the Critically Endangered saiga antelope Saiga tatarica in the Pre-Caspian region of Russia. We carried out 250 semi-structured interviews in eight villages. The effectiveness of the campaign was assessed using change in opinion over the previous 3 years as an attitudinal indicator and amount pledged for saiga conservation as a measure of behavioural intention. The campaign induced positive changes in attitudes and behavioural intention. Reinforcement was important, with people's retention of information about saiga conservation from the campaign being positively correlated with their level of ecological knowledge about the species. Similarly, behavioural intention towards the saiga was more likely to be positive in individuals who had a high level of exposure to the species and/or had been subject to two or more different conservation interventions. Level of attitudinal change was dependent on an interaction between the date when the media campaign was carried out and the age of the respondent. We conclude that public awareness campaigns, if designed to take into account the socio-demographics and cultural background of the target audience, can be an effective method of improving attitudes towards conservation.
机译：我们对旨在提高人们对俄罗斯前里海地区极度濒危的赛加羚羊Saiga tatarica的生态和保护意识的媒体运动进行了深入分析。我们在八个村庄进行了250次半结构化访谈。评估运动的有效性时使用了过去三年中的观点变化作为态度指标，并以赛加羚羊保护的认捐额作为行为意图的量度。这场运动引起了态度和行为意图的积极变化。增强作用很重要，人们保留运动中有关赛加羚羊保护的信息与他们对该物种的生态知识水平呈正相关。同样，对于赛加羚羊的行为意向在接触该物种的水平高和/或受到两种或更多种不同的保护性干预的个体中更有可能是阳性的。态度变化的水平取决于开展媒体运动的日期与受访者年龄之间的相互作用。我们得出的结论是，如果提高公众意识运动的目的是考虑到目标受众的社会人口统计学和文化背景，它可以是提高人们对自然保护态度的有效方法。

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  • 来源
    《Oryx》 |2012年第2期|269-277|共9页
  • 作者

    Caroline Howe; Olga Obgenova; E. J. Milner-Gulland;

  • 作者单位

    Department of Life Sciences and Centre for Environmental Policy, Imperial College London, Exhibition Road, London, SW7 2AZ, UK, 6 Rathen Road, Manchester, M20 4GH, UK;

    Centre for Ecological Projects of the Republic of Kalmykia,Elista, Republic of Kalmykia, Russian Federation;

    Department of Life Sciences and Centre for Environmental Policy, Imperial College London, Exhibition Road, London, SW7 2AZ, UK;

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  • 正文语种 eng
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  • 关键词

    attitudes; education; indicators; media; opinions; saiga tatarica; success; willingness-to-pay;

    机译：态度;教育;指标;媒体;意见赛加羚羊成功;支付意愿;

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