For label printers, modern narrow-web presses can offer a gateway into the expanding markets for flexible packaging and shrink sleeves. Although the label market is healthy and growing, label converters with narrow-web presses that can print on unsupported film can expand their customer base by adding flexible packaging or shrink sleeve capabilities. For example, if a shop already prints on unsupported films for bottle wraps, it can explore what it would take to print and convert flexible materials into short runs of small pouches, wraps, or sachets.
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