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Improving the Packaging Design Connection

机译:改善包装设计连接

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摘要

In the package printing process, few things are as frustrating as when a project appears ready to go to press, only to have things come to a screeching halt as the team realizes there are issues. Any number of packaging design problems could lead to this production slowdown, such as the trapping being off, the bleed creating problems, or a brand logo being out of place. But with strong communication practices, there are ways to help mitigate the frustration for everyone involved - and ways to help prevent the problems from occurring as frequently in the first place. "We do understand that designers and printers are coming from different perspectives," notes Taylor Getler, business development associate at Works Design Group, a design agency in Pennsauken, N.J. "Designers have a creative vision, and printers are looking at it from a technical perspective of what is doable and cost-effective. But the most important thing to remember is that we're all on the same team."
机译:在包装打印过程中,很少有事情像项目似乎准备好按下时一样令人沮丧,只有在团队意识到存在问题时,只有让事情变得尖叫。任何数量的包装设计问题可能导致这种生产放缓,如陷阱关闭,出血创造问题,或者品牌标志不合适。但是,通过强大的沟通实践,有些方法可以帮助减轻所涉及的每个人的挫折 - 以及帮助防止问题发生的问题。 “我们确实理解设计师和打印机来自不同的观点,”泰勒格勒,工程设计集团的商业发展助理,宾夕法尼亚州的设计代理商,NJ“设计师有一个创造性的愿景,并从技术方面看着它观点是可行的,成本效益。但最重要的是要记住的是我们都在同一团队。“

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