In a press release from Xeikon, the company revealed its latest equipment for digital label production, the Fusion Embellishment Unit (FEU). The FEU is based on technology from MGI, and provides a wide array of embellishments including UV spot varnish, tactile varnish, foiling, 3D textures, and holograms. The release adds that these embellishments can be applied to numerous label substrates. "In a world of ever-evolving consumerism, we are seeing significant and ongoing changes in behavioral patterns," Filip Weymans, Xeikon's VP of marketing, said in the release. "Consumers are more discerning and brand owners are demanding more from their designers and printers. In packaging and retail, there is increasing pressure for creative innovation and higher levels of productivity. To that end, Xeikon is first and foremost addressing the needs of its customers. We continue to adapt to current trends and with the launch of the Xeikon FEU we are ofFering our customers maximum opportunities. The workflow integration built around our X-800 Vectorizer will ultimately provide our customers with all they need to effectively move towards total digital label print manufacturing."
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