In the printing and packaging industry, it is almost impossible to take on 100% of customers' print needs. As brand owners' desires evolve and product lines expand, printers and converters are likely to run into certain situations where their equipment mix may not meet what the brand requires. Shorter run lengths, SKU proliferation, versioning, and other increasingly prevalent label and packaging trends have led to a need for more digitally produced packages, but for those that have not made the leap into the technology, outsourcing digital work could be their best option.
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