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摘要

The largest print show on earth will maintain its four-year cycle, not the three-year cycle that Messe Dusseldorf previously announced. As such, the next drupa will be held from Tuesday, June 23, to Friday, July 3, 2020. Not one executive I spoke with was in favor of the event being held again in three years. The reason: The huge costs involved in building expansive, sometimes multilevel, exhibits; the expense of bringing in and setting up equipment; and the housing and T&E expenditures for the required staffing. For example, HP - drupa 2016's largest exhibitor - filled the entire Hall 17 with 56 presses representing its family of HP Indigo digital presses, HP PageWide web presses, HP Latex wide-format printers and the like. Although HP representatives were reporting brisk sales activity as of the end of the first week, imagine just how much equipment needed to be sold by HP to just reach a break-even point. In fact, one senior HP executive told me, emphatically, "We will not be back here in three years."
机译:地球上最大的印刷展将保持其四年周期,而不是杜塞尔多夫展览公司先前宣布的三年周期。因此,下届德鲁巴大赛将从6月23日(星期二)至2020年7月3日(星期五)举行。与我交谈的一位高管都不赞成在三年后再次举行该盛会。原因是:建造大型(有时是多层)展览品需要付出巨额费用;引进和安装设备的费用;以及所需人员配备的住房和T&E支出。例如,作为drupa 2016最大的参展商,HP在整个17号展厅内摆放了56台印刷机,分别代表其HP Indigo数字印刷机,HP PageWide卷筒纸印刷机,HP Latex大幅面打印机等。尽管惠普代表在第一周结束时报告了活跃的销售活动,但请想象一下,为了达到收支平衡点,惠普需要销售多少设备。实际上,惠普的一位高级主管告诉我,“三年之内我们不会再来这里了。”

著录项

  • 来源
    《Package printing》 |2016年第6期|363840-42|共5页
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  • 收录信息 美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
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