It began with fan belt sleeves. Fred Arnold was meeting with a purchasing agent at Goodyear Tire and Rubber's Lincoln, Nebraksa plant. The agent, whose desk was strewn with fan belt sleeves, threw one at Arnold, then a partner at Fairbury Printing in Fairbury, Nebraska. "I need to print part numbers and bar codes on all these sleeves," he said. "If you can do that you'll have all my business." Arnold, a friendly bear of a man who lacks the gene that enables him to say, 'no,' looked at the sleeves and said, "You bet. We can do this."
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