The Three Foot Effect

Noel Ward

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The Three Foot Effect

机译：三足效应

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It starts three feet from the shelf. Your eye focuses on the label, taking in the images, the colors, the brand, even the texture of the substrate and whether special treatments-such as metallic inks or embossing-have been used. And when it's done right, the engagement begins. This initial connection is a critical moment. And while the brand and contents of the bottle are important, the design and visual impact of labels used on wines, spirits and craft-brewed beers can be critical to the purchase decision. As brands expand the flavors and styles available, brand owners, converters and substrate suppliers alike are rushing to create quintessentially ideal labels with on-the-shelf appeal to engage a customer in those ephemeral seconds of visual contact, while conveying the branding and 'buy-me' message that results in a sale. But what kind of labels do the best job?

机译：它从架子开始三英尺。您的眼睛专注于标签，获取图像，颜色，品牌，甚至基材的质地，以及是否已使用特殊处理（例如金属墨水或压纹）。当做对了，参与就开始了。初始连接是关键时刻。尽管瓶子的品牌和内容很重要，但在葡萄酒，烈酒和手工酿造的啤酒上使用的标签的设计和视觉冲击对于购买决策至关重要。随着品牌扩展可用的口味和样式，品牌所有者，加工商和基材供应商都在争先恐后地创造出具有理想吸引力的典型理想标签，以吸引客户参与短暂的视觉接触，同时传达品牌和“购买” -me”消息，导致销售。但是什么样的标签才是最好的选择呢？

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来源
《Package printing》 |2015年第4期|20-2224|共4页
作者
Noel Ward;
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收录信息美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
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The Three Foot Effect

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