When Rohrer Corp. received its instructions for producing a folding carton for IcyHot Smart Relief TENS Therapy Back Refill Pads, one requirement stood out in particular. The packaging had to be distinctly different from the product's competition that had already gone to market. While there are many eye-catching elements to this folding carton, Scott Slater, Rohrer's director of printing, explains that the carton's bold colors were printed with UV inks and a high-gloss finish. That combination, he explains, really makes this carton shine in a retail setting.
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