Whether for paper or film, the demand for pressure-sensitive (PS) materials is growing. According to market researcher Freedo-nia Group in its "Labels to 2015" study, PS material is the label of choice for more than 70 percent of labeled products worldwide, a demand projected to rise some 5.2 percent annually. Globally, PS systems are growing at almost ten times the volume of other labeling methods. What accounts for this rampant growth? In large part it's driven by a closer link between the needs of consumer packaged goods (CPG) companies and subsequent technology innovations in PS films.
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