Brand fraud costs the world economy billions of dollars each year, as consumers are deceived by inferior and possibly harmful knockoffs of luxury goods, medicines, and consumer products. With monetary damage like this-and even more severe consequences, such as in the case of bogus medicine-it is essential that package printers and converting companies take proactive steps to protect their customers' brands and products from external threats. In fact, the protection processrnmust begin long before final products leave the plant floor. Product packaging itself can have a substantial impact on brand security-this is where package printing comes into the equation.rnSince packaging is often a consumer's first physical interaction with a retail product, adding security features to the package itself is the first line of defense in the battle for brand protection, allowing consumers, retailers, and brand representatives alike to detect fraudulent products.
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