• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Package printing and converting >A Design Process Success Story
【24h】

A Design Process Success Story

机译：设计过程成功案例

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The process involved with designing a package does not have to be a complex venture. Three players that positively or negatively impact this process are the brand manager, the design firm contracted to design the package, and the package printer. There is a lot on the line when designing a package-not the least of which is the ultimate success of the brand. Consumer research is a critical component when designing a package as well. When Tropicana recently graphically redesigned its orange juice packaging, it quickly took action when it wasn't received well. After introducing the new design, consumer backlash compelled Tropicana to revert to its more familiar graphic design.
机译：设计程序包所涉及的过程不必太复杂。对这个过程有正面或负面影响的三个角色是品牌经理，与设计包装签约的设计公司以及包装打印机。设计包装时有很多事情要做，尤其是品牌的最终成功。在设计包装时，消费者研究也是至关重要的组成部分。当Tropicana最近以图形方式重新设计其橙汁包装时，当收货不佳时，它迅速采取了行动。推出新设计后，消费者的强烈反对迫使Tropicana恢复使用更为熟悉的图形设计。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号