This month and next month, package PRINTING will cover two types of packaging enhancements closely linked together: stamping and embossing, and next month, foil decorating. According to Steve Lee, vice president and director of technical support with RotoMetrics, "Stamping and embossing have quickly become recognized as value enhancements." It's well known that consumers experience a tremendous amount of visual noise as they peruse store shelves. "In the competitive retail world," says Christopher Raney, vice president, folding carton, Bobst, "you need a package to stand out on the shelf. Whether it is foil or embossing, they will both make a difference."
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