Printers like to hear their presses running, because hopefully money is being made and customer demands are being met. But shorter runs can tie up a press with more frequent setups. Integrating short print runs into an overall business plan isn't as easy as it might sound. To accommodate customer demand for these types of runs, a package printer must do its homework long before actually accepting the orders. Print jobs that are shorter than the norm impact printers' businesses and business operations, but not necessarily negatively as long as they are proactive.
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