As Christmas draws nearer, stores are jammed packed with special edition seasonal drinks packaging. But, reports Simeon Goldstein, the festive season isn't the only time of year for cans and bottles to pull in the punters with an event-specific revamp It's Christmas - almost, anyway. Whether you're someone who really gets into the festive season or are a bit humbug about the fact that it seems to start earlier every year, there's no denying the fact that Christmas is a key time for retailers and, by extension, the packaging supply chain.
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