E-commerce sceptics have long argued that there's something about the physical act of shopping that cannot be replicated by looking at a screen at home. This would prompt some, who always believed a shift to online shopping was inevitable, to consider whether the theatre of retail could somehow be brought to the home. However, it seems that in 2015 it might not be the most relevant question to ask. "We don't necessarily want just a high street shopping experience - however romanticised. Instead we want different shopping experiences to suit our need or mood, sometimes need orientated and sometimes more inspirational," believes Giles Calver, director of planning at Sedley Place.
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