Keeping Tabs On Integrity

Catherine Dawes

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Keeping Tabs On Integrity

机译：保持诚信

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Psshhhht - the familiar sound of opening a bottle ofrnfizzy drink. Marketers know the power that noise canrnhave in awakening our thirst, but it also provides anrnindication that the seal to the bottle has remainedrnintact until the moment the consumer chooses tornopen it. In sensitive sectors such as food, drink andrnPharmaceuticals, proof that a product has not been opened orrntampered with is vital to reassure consumers of a product'srnhygiene and authenticity. High-value products are particularlyrnat risk of empty packaging being refilled with substandardrningredients and sold on as the real thing. To protect their brandsrnand consumers, manufacturers are employing a growing rangernof tamper-evidence devices.

机译：提示-打开一瓶碳酸饮料的熟悉声音。营销人员知道噪音可以唤醒我们的口渴，但它也表明瓶盖的密封性一直保持完好，直到消费者选择打开瓶盖为止。在食品，饮料和药品等敏感领域，证明产品没有被打开或被篡改对于确保消费者对产品的卫生和真实性至关重要。高价值产品尤其存在空包装重新填充不合格成分并以实物出售的风险。为了保护自己的品牌和消费者，制造商正在使用范围不断扩大的防篡改设备。

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《Packaging News》 |2009年第2期|36-37|共2页
作者
Catherine Dawes;
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Keeping Tabs On Integrity

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