Brand Me has overhauled Sainsbury's roast and ground coffee range using distinct imagery to differentiate its core, lifestyle and occasions lines. The design agency used images of coffee machines to show how the drink should be made on the core lines, pictures that represent where the coffee was grown for the lifestyle line and shots that evoke a certain time for the occasions range. "The occasions range was tricky because you are evoking a time rather than a place," said Brand Me creative director Mark Frost.
展开▼
