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Enhancing Your Brand Image with HP Thermal Inkjet while Taking Costs Under Control

机译:在控制成本的同时,借助HP Thermal Inkjet增强品牌形象

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摘要

While the need for increased information on labels and packaging is accepted by brand managers, there is a curious blind-spot when it comes to the appearance of this information. Time, effort and money is expended on achieving the right look for branded products, but coding and marking is often still carried out by low resolution devices that produce crude dot-matrix characters that sit uneasily on carefully designed labels and packaging. Product identification process for traceability purpose can only happen at the very last production process stage. At this point in the process, the product is at its maximum value and has the greatest need of being delivered to market. As a result, a fast and failsafe process for marking and coding is required to ensure that shipments can be expedited and that products are not damaged in any way.
机译:尽管品牌经理已经接受了有关标签和包装上更多信息的需求,但在出现这种信息时却存在一个奇怪的盲点。为了获得正确的品牌产品外观,需要花费时间,精力和金钱,但是编码和标记通常仍由低分辨率的设备执行,这些设备会产生粗略的点阵字符,这些字符不易安放在精心设计的标签和包装上。出于可追溯性目的的产品识别过程只能在最后一个生产过程阶段进行。在此过程的这一点上,产品具有最大价值,并且最需要交付市场。结果,需要一种快速且故障安全的标记和编码过程,以确保可以加快装运速度,并且不会以任何方式损坏产品。

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  • 来源
    《Packaging News》 |2008年第4期|p.35|共1页
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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 包装工程;
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