More and more people are choosing a career in design, but many in the profession are finding that while their creative juices may be flowing, they are ill prepared for other challenges.rnOn average, 26% of a design agency's potential income is lost through inefficiency, inaccurate quoting orrnfree pitching. The variety of skills required in arndesign agency was highlighted by Charlie Hoult's decision in May to step aside as Loewy Group chief executive to become vice president of development. Hoult had led the group through a series of acquisitions and mergers that enabled Loewy to quadruple in size in four years. It was then felt that different skills were required to run the much larger organisation and Hoult moved to a position that would enable him to focus on what he does best: "doing deals and all that", as he put it.rnDesigners are famously bad at the business side of the design business. "Designers like designing, they don't do business studies and they don't do the bottom line," says FLB creative director Colin Mechan.
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