...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Packaging News >Preserving A History Of Innovation
【24h】

Preserving A History Of Innovation

机译：保留创新历史

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

"To say packaging is rubbish and therefore unnecessaryrntakes one sentence, but to explain its benefits takesrnhours," says Robert Opie, director and founder of thernMuseum of Brands, Packaging and Advertising. Withrnthe rise of the environmental debate, in the eyes of many,rnpackaging has become synonymous with waste.rn"Packaging gets a lot of negative media attention. I wanted thernmuseum to be a record of its progress, because without that, itsrnachievements go without recognition and it gets misunderstood."rnThe museum, in London's Notting Hill, features more thanrn12,000 items collected by Opie dating from the Victorian era tornthe present. The exhibits are arranged in chronological orderrnand show how society, as well as its packaging, has evolved.rn"People think 'why would I be interested in a museum of packaging?' They assume that because packaging gets thrown away it is therefore boring. But for many of the products and brands we love, the image we have is of the packaging," says Opie. "Packaging is totally integrated into our lives. People forget that although there was a time when there wasn't packaging, we had to shop and cook in very different ways."
机译：品牌，包装和广告博物馆的馆长兼创始人罗伯特·奥皮说：“说包装是垃圾，因此不必要只用一句话，而要解释它的好处则要花费数小时。”随着环境辩论的兴起，在许多人看来，包装已成为浪费的代名词。“包装引起了很多负面媒体的关注。我希望博物馆能记录下其进展，因为没有它，其成就就无法得到认可。博物馆位于伦敦诺丁山（Notting Hill），收藏了奥皮（Opie）收集的超过12,000件物品，这些物品可追溯到维多利亚时代直至现在。展品按时间顺序排列，展示社会及其包装如何发展。人们认为“为什么我会对包装博物馆感兴趣？”他们认为，由于丢弃了包装，因此很无聊。但是对于我们喜欢的许多产品和品牌，我们拥有的形象就是包装。” “包装完全融入了我们的生活。人们忘记了，尽管有时候没有包装，但我们不得不以非常不同的方式来购物和烹饪。”

著录项

  • 来源
    《Packaging News》 |2008年第12期|28-29|共2页
  • 作者

  • 作者单位
  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号