Supermarkets step up to the plate

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Supermarkets step up to the plate

机译：超市步步高升

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No longer seen as a poor alternative to the famous names, own brands are playing the big guns at their own game with a combination of quality products and cutting-edge design, finds Catherine Dawes.rnThere was a time when beans meant Heinz and nothing else. But as supermarkets' power and prestige grows and the credit crunch hits shoppers' spending power, increasingly beans could mean Tesco, Sainsbury's, Asda or any other multiple. No longer the poor rela-tion, supermarket own brands have become brands in their own rights and their packaging has to reflect this.

机译：凯瑟琳·道斯（Catherine Dawes）发现，自有品牌已不再被视为著名品牌的替代品，而是在自己的游戏中结合优质产品和尖端设计来发挥自己的威力。。但是，随着超级市场的实力和威望不断增强，以及信贷紧缩打击了购物者的消费能力，越来越多的豆类可能意味着特易购，塞恩斯伯里的，阿斯达或任何其他倍数。不再是贫穷的关系，超市的自有品牌已成为拥有权利的品牌，其包装必须体现这一点。

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《Packaging News》 |2008年第10期|66-67|共2页
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Supermarkets step up to the plate

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