Multisensory appeal

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Multisensory appeal

机译：多感官吸引力

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"Any designer who approaches a design challenge without look-ing at all of the senses is irresponsible." James Whittaker, creative director of strategic-creative consultancy Frog Design, could shock even the most visually-biased designer into an appreciation of the power of the senses. Understanding how the brain interprets sensory cues certainly poses a challenge, but designers are increasingly being briefed by brand owners to create packs that use materials and shape to create strong emotional attachments to their brand. Doing it without abusing the consumer's senses is the trick, and an understanding of the inner workings of a consumer's brain could help.

机译：“任何对设计挑战无视所有感觉的设计师都是不负责任的。”战略创意咨询公司Frog Design的创意总监詹姆斯·惠特克（James Whittaker）甚至可以让视觉上最偏见的设计师震惊到对感官力量的欣赏。了解大脑如何解释感官提示无疑构成了挑战，但是品牌所有者越来越多地向设计师介绍如何使用材料和形状来制作包装，以使其品牌产生强烈的情感依恋。在不滥用消费者的感觉的情况下做到这一点是窍门，而了解消费者大脑的内部运作方式可能会有所帮助。

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《Packaging News》 |2007年第5期|p.36-37|共2页
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Multisensory appeal

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