Streamlining supply chain costs and reducing vehicle movement is just as important as on-shelf packaging. DavidArminas makes the case for behind-the-scenes savings. The idea that transit packaging is something given to a customer, rather than discussed with them, has long gone. Today's mantra is co-operation within a supply chain. This began in the early '90s, especially with the Efficient Consumer Response (ECR) initiative, launched by the food and beverage sector. Distributors and suppliers work together to improve the efficiency of the total supply chain, rather than the efficiency of individual components.
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