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When image is everything

机译:当图像就是一切

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PET bottles are as ubiquitous as the mineral water they contain. But with brands looking for differentiation and keen to address consumers' environmental concerns, the deliveryformat of choice may have to change, They used to call it "Adam's Ale" - what you drank if you couldn't afford anything more interesting. How times change. From being a precautionary measure resorted to during long-haul holidays, bottled water now occupies an entire aisle at the local supermarket, and most rosette-winning restaurants are likely to employ their own dedicated water sommeliers. Water out of a bottle rather than from the tap has evolved from yuppie status symbol to convenient necessity; in 500ml size, it is just another essential appendage for Joe Public on the go. Thus, PET has proved a popular material. It's lightweight, easily portable and simple to dispose of.
机译:PET瓶与其中所含的矿泉水一样普遍。但是随着品牌寻求差异化并热衷于解决消费者的环境问题,选择的交付方式可能不得不改变。他们过去称其为“亚当的啤酒”-如果您买不起任何有趣的东西,便会喝上它。时间如何变化。从长假期间采取的预防措施来看,瓶装水现在在当地的超级市场占据了整个通道,大多数赢得玫瑰花结的餐厅都可能使用自己的专用水侍酒师。从瓶子而不是从水龙头流出的水已经从雅皮身份的象征演变为方便的必需品。容量为500毫升,这是乔·大众(Joe Public)在旅途中的另一个必备附件。因此,PET被证明是一种流行的材料。它重量轻,易于携带且易于处置。

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    《Packaging News》 |2006年第9期|p.47-48|共2页
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  • 中图分类 包装工程;
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