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Digital print comes of age

机译:数码印刷已成时代

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The modern retail landscape includes more convenience stores, more specialist shops that focus on limited product lines and more superstores with larger inventories, all open for longer hours. Meanwhile, the average family unit is no longer two parents and two children as one-or two-person households become the norm. Populations in most Western countries are ageing but have greater disposable income, are more aware of health issues and spend more on preventative medicines. Time pressures are leading to more food being consumed on-the-go and consumer tastes are' eclectic and always changing. According to Pira International in its report, 'The Future of Digital Printing for Packaging 2', by 2012 the digitally printed test market will grow to Euros 90.2m, the sample market will increase to Euros 35.5m and the point-of-purchase (POP) market will rise to Euros 100.2m worldwide. There will be growth in every category of packaged product for almost every type of consumer, with sales reaching Euros 350bn worldwide by 2008. All this, says the report, will stimulate growth in digital printing. Pira predicts that six areas of technology related to digital printing for packaging will play a vital role over the next five to 10 years. These are: inkjet printheads, printers and inks; RFID (radio frequency identification); laser die cutting and packaging workflow.
机译:现代零售业包括更多的便利店,更多的专注于有限产品线的专卖店以及更多的库存量更大的大型超市,所有这些都营业时间更长。同时,随着一户或两人家庭成为常态,普通家庭不再是两个父母和两个孩子。西方大多数国家的人口正在老龄化,但可支配收入更高,对健康问题的了解更多,并在预防药物上花费了更多。时间压力导致越来越多的食物在旅途中消费,消费者的口味不拘一格,并且总是在变化。根据Pira International在其《包装2的数字印刷的未来》报告中,到2012年,数字印刷测试市场将增长到9020万欧元,样品市场将增长到3550万欧元,并且购买点( POP)市场在全球范围内将增长至1.020亿欧元。报告称,到几乎所有类型的消费者,包装产品的每种类别都将增长,到2008年全球销售额将达到3500亿欧元。这将刺激数字印刷的增长。 Pira预测,与包装数字印刷相关的六个技术领域将在未来五到十年内发挥至关重要的作用。它们是:喷墨打印头,打印机和墨水; RFID(射频识别);激光模切和包装工作流程。

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    《Packaging News》 |2005年第1期|p.16-17|共2页
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  • 正文语种 eng
  • 中图分类 包装工程;
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